Gordon V  Baron


Gordon is the founder and President of Lifestyles by Barons, a full design and build company that commenced operations in 1993. Gordon has led the company from a sole proprietorship to a fully incorporated company servicing Western Ontario. Under his direction the company has evolved to become an authorized direct manufacturer dealer, on many of the key home finishing components required in the design and build process. Lifestyles has evolved to become a recognized industry leader in custom home design based on it’s quality of materials and exceptional craftsmanship, that it is known to deliver. Prior to this, Gordon had risen in the workplace to VP roles in various fortune 500 companies. Gordon elected to take the skills and discipline learned in the corporate world and started a new chapter in his life, based on a personal passion for architecture and design. Over a period of time Lifestyles has created a legacy of delivering exceptional design, value and quality by working on over 200 projects with leading experts and manufacturers in the industry to design and build our clients’ dream homes. Gordon’s philosophy for guiding the development of our evolving client offering can be best summed up by the late Steve Jobs of Apple® who may have said it best: “Design is not just what it looks and feels like, design is how it works.”
We look forward to creating a design that works for your lifestyle.

Rick Inacio

Executive Vice President of Sales

Rick Inacio heads the Lifestyles by Barons sales department. Rick leads all aspects of client focused sales, marketing and customer service resources. He joined the company in 2010 and has acted in numerous roles within Lifestyles and has evolved to his current position as Executive VP of Sales. Rick brings to Lifestyles a wealth of technical knowledge in CAD (Computer Aided Design) and has been trained in residential design, which is backed up with extensive practical field knowledge in total home transformations. Rick is also one of our in-house leaders on our team of design resources and brings to our clients a wealth of product knowledge for finishing components for the entire home. Rick prefers a personal approach as he leads our design teams and directly meets with all of our clients. He also has a hands-on approach on client consultations, CAD development work and product procurement on behalf our clients. Rick came to Lifestyles by Barons with over 20 years of sales experience ranging from individual accounts to large corporate accounts.

“Let Lifestyles by Barons welcome you home!”

Christopher Bava

Director of Sales and Marketing

Christopher Bava is our Director of Sales and Marketing and is responsible for Business Development, Marketing, Brand Management and Supplier Relations.  Chris also leads our Customer Care Department with a mandate to lead all disciplines related to all of our Client touch-points. His focus for Clients is to comfortably guide them through the process towards their Dream Home, as well as managing key manufacturing relationships, and managing key specialized labour resources on behalf of our clients.

In his previous roles, Christopher has had great success in Business Development and consulted as such across Ontario and the National Level.  He was also awarded for Innovation on Industry Leading Initiatives.  Christopher came to Lifestyles by Barons with a proven track record for a Customer focused approach and for excellent Client communication skills.

“Come Experience the Lifestyles Difference!”

Jennifer Witherden

Head of Accounting

Jennifer leads our Accounting department and takes great pride in dealing with our clients and our suppliers.  This department entails a large number of administrative functions within the organization that are essential for the proper operation of our business.

Jennifer is responsible for the accounting activities that include maintaining and reporting internally on both the cost and financial sets of all account payables/receivables and payroll.  She also manages executive scheduling for site review/progress reports, in turn, leading our resources to provide a single point of contact for billing enquiries for our end clients. With over 35 years of experience, Jennifer’s delivery on behalf of our team is another key component in our value proposition that our clients have come to expect from the Lifestyles organization.

“Creativity is great… but not in accounting”

Allison Donnelly

Interior Design Consultant

Allison is an Interior Design Consultant for Lifestyles by Barons.  As a graduate of the Interior Design Program at Sheridan College of Technology and Advanced Learning, she has been working with clients since 2000, creating interior spaces that reflect their individual needs and desires.  As a member of the Decorator and Designers Association, Allison gains knowledge through continued education and stays informed and up to date on industry trends, products and development.  A strong eye for colour undertones and combinations stem from Allison’s early work as a retail Benjamin Moore Colour Consultant.  A great love for patterns, prints and textiles, as well as a vast knowledge of window blinds, shades and shutters, were developed during her employment as a designer for a custom window treatment and furnishings workroom.  Allison is extremely passionate about creating unique interiors through the use of remarkable fabrics, attractive materials and distinctive finishes.  She uses this passion to also lead our Hunter Douglas window treatment division.  Allison loves to collaborate with clients.  She is personable and professional and has a natural ability to combine lines, colours and textures for a beautiful effect.

“From concept to completion, we are with you each step of the way!”

Annette Sokoll

Computer Aided Design (CAD) Lead

Annette Sokoll leads our Computer Aided Design (CAD) Department.  Annette brings more than 25 years of experience in both the construction and design industries.  Annette’s long-term contribution spans over a decade with the Lifestyles team.   Prior to working with Lifestyles by Barons, Annette owned and operated her own construction company and brings an in-depth knowledge of best of breed construction practices, backed up with real field experience going well beyond design.  Her skill set in developing stunning 3D designs ensures that our clients and Lifestyles team are all on the same page as we move from concept to design, to permit submission, to stunning execution in the field.  Having all parties with a clear vision of the end product allows for budget development/containment, in turn saving time and money for our end clients.  

“The right design ensures that your dream home becomes reality!”