Gordon V  Baron


Gordon is the founder and President of Lifestyles by Barons, a full design and build company that commenced operations in 1993. Gordon has led the company from a sole proprietorship to a fully incorporated company servicing Western Ontario. Under his direction the company has evolved to become an authorized direct manufacturer dealer, on many of the key home finishing components required in the design and build process. Lifestyles has evolved to become a recognized industry leader in custom home design based on it’s quality of materials and exceptional craftsmanship, that it is known to deliver. Prior to this, Gordon had risen in the workplace to VP roles in various fortune 500 companies. Gordon elected to take the skills and discipline learned in the corporate world and started a new chapter in his life, based on a personal passion for architecture and design. Over a period of time Lifestyles has created a legacy of delivering exceptional design, value and quality by working on over 200 projects with leading experts and manufacturers in the industry to design and build our clients’ dream homes. Gordon’s philosophy for guiding the development of our evolving client offering can be best summed up by the late Steve Jobs of Apple® who may have said it best: “Design is not just what it looks and feels like, design is how it works.”
We look forward to creating a design that works for your lifestyle.

Rick Inacio

Executive Vice President of Sales

Rick Inacio heads the Lifestyles by Barons sales department. Rick leads all aspects of client focused sales, marketing and customer service resources. He joined the company in 2010 and has acted in numerous roles within Lifestyles and has evolved to his current position as Executive VP of Sales. Rick brings to Lifestyles a wealth of technical knowledge in CAD (Computer Aided Design) and has been trained in residential design, which is backed up with extensive practical field knowledge in total home transformations. Rick is also one of our in-house leaders on our team of design resources and brings to our clients a wealth of product knowledge for finishing components for the entire home. Rick prefers a personal approach as he leads our design teams and directly meets with all of our clients. He also has a hands-on approach on client consultations, CAD development work and product procurement on behalf our clients. Rick came to Lifestyles by Barons with over 20 years of sales experience ranging from individual accounts to large corporate accounts.
“Let Lifestyles by Barons welcome you home!”

Jennifer Witherden

Executive Customer Care Manager

Jennifer is our client relations specialist who takes great pride in “delighting” our customers. Her mandate is to lead all disciplines related to all of our client touch-points from managing third party regulatory requirements, managing key manufacturing relationships on behalf of our clients, and managing key specialized labour resources. She also manages client scheduling for site review/progress reports, keeps our clients aware of status and achievements of key milestones in the projects, and leads our resources to provide a single point of contact for billing enquiries on behalf of our resources for our end clients. Jennifer’s leadership in these various disciplines, while offering a single touch-point for our clients, is a key deliverable to our client’s exceptional satisfaction. With over 35 years of customer service experience, Jennifer’s delivery on behalf of our teams and single client interface is another key component in our value proposition, that our clients have come to expect from the Lifestyles organization
“Come experience the Lifestyles difference”